The Positive Effect Of Strategic Insight In Modern Businesses
As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
Talking about the change in the rules of enterprise, we are speaking about the controversial way of management. This method aims to target the opinions and insights of people from bottom up, from managers to the lowest position in the company. This is all about gathering all the needs and ideas of everyone fair and square in order to come up with effective services and products for consumers.
In fact, business analysts pointed to the effectiveness of this type of management. The strength of the principle comes from the ideas coming from employees doing the same job everyday and people who frequently reaches out to consumers, for example, sellers and deliverymen. They also found that it is a good strategy in creating services and products fitted to the needs of consumers.
And rather than being too static and dependent on data and research, companies understood that what ordinary employees feel could be very parallel to what majority of consumers feel as well. If we are to relate this with what Steve Job and Apple achieved, we can understand the impact of insight gathering in a company. Here is something we found when Job was interviewed.
The press asked Jobs about his greatest achievement as a market leader. He told the press that it was about Apple as a company, not iPhone nor he mentioned about iPad. He also emphasized that he he listened to his employees and embraced their concepts rather than relying alone on his intelligence. This what made Apple rise above all companies in the digital field.
Another story of success is from Mark Zuckerberg, CEO of Facebook. Zuckerberg and his employees would often organize Hackathons in order to come up with new ideas and new concepts of innovation. This as well gave birth to the like button and the new home page design of Facebook.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
Talking about the change in the rules of enterprise, we are speaking about the controversial way of management. This method aims to target the opinions and insights of people from bottom up, from managers to the lowest position in the company. This is all about gathering all the needs and ideas of everyone fair and square in order to come up with effective services and products for consumers.
In fact, business analysts pointed to the effectiveness of this type of management. The strength of the principle comes from the ideas coming from employees doing the same job everyday and people who frequently reaches out to consumers, for example, sellers and deliverymen. They also found that it is a good strategy in creating services and products fitted to the needs of consumers.
And rather than being too static and dependent on data and research, companies understood that what ordinary employees feel could be very parallel to what majority of consumers feel as well. If we are to relate this with what Steve Job and Apple achieved, we can understand the impact of insight gathering in a company. Here is something we found when Job was interviewed.
The press asked Jobs about his greatest achievement as a market leader. He told the press that it was about Apple as a company, not iPhone nor he mentioned about iPad. He also emphasized that he he listened to his employees and embraced their concepts rather than relying alone on his intelligence. This what made Apple rise above all companies in the digital field.
Another story of success is from Mark Zuckerberg, CEO of Facebook. Zuckerberg and his employees would often organize Hackathons in order to come up with new ideas and new concepts of innovation. This as well gave birth to the like button and the new home page design of Facebook.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
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