Some Tips On Behavioral Segmentation
In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now the first type of method wherein one may divide his market would be by occasion. Now if one is a businessman or an entrepreneur, he has to ask himself when the people are willing to buy his product. He must ask himself whether people will most likely buy his product, at night, during the day, on the holidays, or on special occasions.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Now purchasing power is yet another very important thing to take note of as it is one of the determining powers as to whether a customer would buy a product or not. For example, if one is pushing a luxury product, then it is targeted to the high income bracket. If the product is rather low priced, then most likely it would be targeted to the mass market because everyone can afford it.
Another way to be able to group the buyers would be on their product usage rate. The consumers will be grouped as to how much they use the product whether they use it all the time, rarely, or just at certain times. By making a group using this method, the marketer will be able to know which group he should focus on.
Now another method that can be used in segmentation would be grouping them according to buyer status. The marketer must ask himself whether the buyer is a regular one, a potential one, or not a customer of the product at all. He may even categorize them as ex users or even first timers who have only used the product just once in their lives.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
Now the first type of method wherein one may divide his market would be by occasion. Now if one is a businessman or an entrepreneur, he has to ask himself when the people are willing to buy his product. He must ask himself whether people will most likely buy his product, at night, during the day, on the holidays, or on special occasions.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Now purchasing power is yet another very important thing to take note of as it is one of the determining powers as to whether a customer would buy a product or not. For example, if one is pushing a luxury product, then it is targeted to the high income bracket. If the product is rather low priced, then most likely it would be targeted to the mass market because everyone can afford it.
Another way to be able to group the buyers would be on their product usage rate. The consumers will be grouped as to how much they use the product whether they use it all the time, rarely, or just at certain times. By making a group using this method, the marketer will be able to know which group he should focus on.
Now another method that can be used in segmentation would be grouping them according to buyer status. The marketer must ask himself whether the buyer is a regular one, a potential one, or not a customer of the product at all. He may even categorize them as ex users or even first timers who have only used the product just once in their lives.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
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