Trailer Wraps & Discussing Mcdonalds' More Modest Advertising
It's apparent that aesthetics are crucial when it comes to marketing across the board. You want to make sure that you are able to present some of the best images so that people will take to your brand more easily. Of course, in recent times, McDonalds has taken something of a different direction as of late and it is one that should draw in the attention of those who create trailer wraps. If you are curious as to what exactly it is that McDonalds is doing, read on.
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
However, before making a comment, it's important to note that these particular billboards are only available in France. This doesn't mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it's a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It's just as well, though, given the fact that marketing methods must shift in time.
After reading up on this report, I believe it goes without saying why it was that McDonalds decided to take this effort in terms of marketing. JMR Graphics, as well as other companies, can talk about the importance of smart visuals, which is why I feel like emoji-like images are rather fitting. In addition, McDonalds is such a popular brand that the general public will be able top piece together what it is that these emojis are attempting to get across. I wouldn't be surprised if more vehicle and trailer wraps, in addition to other billboards, follow up on this.
I believe that this particular marketing method will be able to help McDonalds in due time. Keep in mind that the usage of smaller, simpler images has been able to help other brands in the past; it wouldn't be out of the question to believe that they can help McDonalds just as well, if not more so. As referenced earlier, France is the only country that is going to be treated to these billboards. Who is to say that this can't change, though, in order to include other places? Of course, this may be dependent on the long-term success of this particular endeavor.
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
However, before making a comment, it's important to note that these particular billboards are only available in France. This doesn't mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it's a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It's just as well, though, given the fact that marketing methods must shift in time.
After reading up on this report, I believe it goes without saying why it was that McDonalds decided to take this effort in terms of marketing. JMR Graphics, as well as other companies, can talk about the importance of smart visuals, which is why I feel like emoji-like images are rather fitting. In addition, McDonalds is such a popular brand that the general public will be able top piece together what it is that these emojis are attempting to get across. I wouldn't be surprised if more vehicle and trailer wraps, in addition to other billboards, follow up on this.
I believe that this particular marketing method will be able to help McDonalds in due time. Keep in mind that the usage of smaller, simpler images has been able to help other brands in the past; it wouldn't be out of the question to believe that they can help McDonalds just as well, if not more so. As referenced earlier, France is the only country that is going to be treated to these billboards. Who is to say that this can't change, though, in order to include other places? Of course, this may be dependent on the long-term success of this particular endeavor.
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Go to JMR Graphics if you have any questions about the level of durability associated with trailer wraps.
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