New Govkinex Website Service Helps Businesses Connect To Government Buyers
GovKinex, a new web solution division of US Federal Contractor Registration, has been officially launched by the third party registration firm. GovKinex has already started many businesses out on the right foot by designing an accessible and easily navigated 7 page website in the correct government format, including domain registration and one year of hosting and free updates. The service also includes everything else new [contractors|vendors] need to get started in government contracting: the required contractor registration (DUNS number, CCR registration, and ORCA filing), FEMA Vendor Profile filing, a profile in the Dynamic Small Business Search, and bid notifications to the vendor's email address.
The federal government has already awarded over $110 Billion in federal contracts nationwide since October 1st, 2011, according to USASpending. Nearly half the contracts awarded so far have been awarded to small businesses. The United States Government is one of the world's largest consumers, spending over $535 Billion on goods and services from private companies and awarding over $550 Billion in grants last year.
Companies new to government contracting and small business owners are strongly encouraged by the Small Business Administration to aggressively market their products and services to buyers in order to effectively compete in the federal market. Judy Bradt estimates that businesses spend an average of 20 months and $100,000 marketing their business to contracting agencies just to win their first contract. Creating a website highlighting your capabilities as a government contractor should be a major part of any vendor's marketing strategy.
A study conducted by BIA/Kelsey last year found that 97% of consumers use online media to research products and services before purchasing. Government contracting officers are no exception and the Federal Acquisition Regulations actually require procurement officers to conduct market research in order to make better use of federal dollars.
Contractors who complete CCR registration and then sit back and wait for contracts to come rolling in do so at their peril. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Although many small businesses assume they can't compete with big companies or fulfill the government's needs, the reality is that over $92 Billion in contracts were awarded to small businesses during the 2011 fiscal year according to USASpending. Contractors can give themselves a further leg up by establishing their brand online and marketing aggressively to government buyers.
The federal government has already awarded over $110 Billion in federal contracts nationwide since October 1st, 2011, according to USASpending. Nearly half the contracts awarded so far have been awarded to small businesses. The United States Government is one of the world's largest consumers, spending over $535 Billion on goods and services from private companies and awarding over $550 Billion in grants last year.
Companies new to government contracting and small business owners are strongly encouraged by the Small Business Administration to aggressively market their products and services to buyers in order to effectively compete in the federal market. Judy Bradt estimates that businesses spend an average of 20 months and $100,000 marketing their business to contracting agencies just to win their first contract. Creating a website highlighting your capabilities as a government contractor should be a major part of any vendor's marketing strategy.
A study conducted by BIA/Kelsey last year found that 97% of consumers use online media to research products and services before purchasing. Government contracting officers are no exception and the Federal Acquisition Regulations actually require procurement officers to conduct market research in order to make better use of federal dollars.
Contractors who complete CCR registration and then sit back and wait for contracts to come rolling in do so at their peril. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Although many small businesses assume they can't compete with big companies or fulfill the government's needs, the reality is that over $92 Billion in contracts were awarded to small businesses during the 2011 fiscal year according to USASpending. Contractors can give themselves a further leg up by establishing their brand online and marketing aggressively to government buyers.
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Can government offices find you on the web? Can your current site make it through their firewalls? Call our Small Business Acquisition Manager James Logan for a free consultation at (877) 252-2700 ext 709 and find out how you can get a personalized government contracting website for your business.
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