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Innovative Methods For Effective Construction Business Marketing

By Joan Ames


Finances and a high quality team of staff members are necessary to successfully start your own construction company. One of the first things you must have is to have access to the money used solely for start-up. The second thing you can do is hire the right people for the job so you can form an organized, hard-working team.

Cut the confusion particularly when it comes to your finance department. Be sure to have an exclusive account just for your construction consulting and remodeling business so that you are never in any danger of having your personal funds used up for business. The accounting processes must also be kept clear and transparent at all times so as to avoid any imbalances that can be very difficult to tide over.

It is important to always plan ahead and prepare yourself for problems you might encounter in your construction consulting and remodeling business. Have some emergency cash set aside in case you need to pay for equipment repairs or another large expense that takes you by surprise. That way a small misfortune will not cause your complete downfall.

Your construction consulting and remodeling business needs to engage in follow-ups if you want to maintain a strong customer base. Call your clients to see how the products they purchased are working for them. A simple phone call can absolutely make a customer feel that you genuinely care, and you will win their business for life.

No matter what, you should never lie to customers. No matter how slick you might think you are being, they will find out. Once a customer finds out that you have been lying, you will quickly gain a reputation for being dishonest. With that bad reputation, your construction consulting and remodeling business will not get customers.

Cold-calling is a tried and true way to reach new customers. Grab your phone book and make a list of the contact, phone number and people you need to reach. Prepare with a small script to be most effective.

Create employee events like construction company retreats or holiday parties. Such events are an excellent method to get team members to learn more about one another. Better bonds amongst your workforce will produce a better working environment that is more likely to produce collaborative efforts helping in the creative process.

Have something like the tidbits or the onion. Those little silly newspapers will make people like to visit your construction consulting and remodeling business to get a look at the newest issue. It will also do their time there more enjoyable.

Take steps to reduce your risk and financial exposure. Where possible, negotiate a buyback provision in your contracts with vendors that requires them to repurchase products that are not sold. You can also sell items without having to first purchase them if you arrange to sell items on commission. You can also pay your employees a commission on sales of this nature.

Giving out small things like pens, stickers and buttons with your companies name on them is a great technique to both get your name out there and get people interested in your construction consulting and remodeling business. With free things, try to give them out in as many places as possible to spread the word about your business.




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