The positive and the Negative - Is Advertising on Facebook Beneficial for Smaller Businesses?
In the not too distant past, when an individual decided to find out more information about a business or service, they usually 'Googled' the business, and all was well and done. However, today there is another option, custom Facebook fan pages for business promotion.
These pages often referred to as "Facebook landing pages," is basically a way of probing into the Facebook profile of the business. With over 750 million possible Facebook users and over 50% lively users going through Facebook every day, this form of social networking has become a powerful business tool.
According to numerous studies, small businesses with custom Facebook fan pages for business purposes can increase their revenue by 50%. Success stories from small businesses state that they have increased profits from previous years when they had no Facebook exposure.
Nonetheless, the most difficult question proposed to small business owners is "whether spending money on Facebook advertising is a good idea!" Case studies have indicated many small businesses that advertised on Facebook generated 50% more business and above, indeed much more than the prior year's business. Success stories such as these indicate the efficiency of custom fan pages for business on Facebook.
A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.
In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.
Subsequently, the advertisement word restrictions on other networking sites are not as "business friendly" as Facebook, thereby granting more promise of media success. Even though Facebook users are directed more towards socializing, sharing photos, and planning special events, by positioning an image with an attractive introduction sentence to their Facebook advertisement, any person can advertise their website, page or event.
Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.
These pages often referred to as "Facebook landing pages," is basically a way of probing into the Facebook profile of the business. With over 750 million possible Facebook users and over 50% lively users going through Facebook every day, this form of social networking has become a powerful business tool.
According to numerous studies, small businesses with custom Facebook fan pages for business purposes can increase their revenue by 50%. Success stories from small businesses state that they have increased profits from previous years when they had no Facebook exposure.
Nonetheless, the most difficult question proposed to small business owners is "whether spending money on Facebook advertising is a good idea!" Case studies have indicated many small businesses that advertised on Facebook generated 50% more business and above, indeed much more than the prior year's business. Success stories such as these indicate the efficiency of custom fan pages for business on Facebook.
A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.
In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.
Subsequently, the advertisement word restrictions on other networking sites are not as "business friendly" as Facebook, thereby granting more promise of media success. Even though Facebook users are directed more towards socializing, sharing photos, and planning special events, by positioning an image with an attractive introduction sentence to their Facebook advertisement, any person can advertise their website, page or event.
Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.
About the Author:
We create top facebook apps allowing you to grow your Facebook page and convert more Likes into customers using Facebook. If you would like to learn more about how to create a Facebook landing page visit our website and try our free trial.
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