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The Facebook Advertising Euphoria - Is it Good or Bad for Small Businesses?

By Julia Koor


If individuals wanted to know more about a company or service, Google was always the first choice. Today, that's all changed. Custom Facebook fan pages for business advertising is the way that many fans are finding the data they require.

However, there's a "new kid on the block," so to speak, and having custom Facebook fan pages for business is all the rage. Piercing through the Facebook landing pages of a company has become the alternate searching method. It's no surprise, with almost 1 billion potential Facebook users and more than 50% lively users at any given moment, Facebook has become the alpha tool for businesses.

According to numerous studies, small businesses with custom Facebook fan pages for business purposes can increase their revenue by 50%. Success stories from small businesses state that they have increased profits from previous years when they had no Facebook exposure.

Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.

A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.

In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.

It is documented that Facebook has more incoming traffic than Google, another benefit for small business advertisers. In a nutshell, Facebook will do the leg work, while businesses fill in the data. Facebook also has a comfortable wording scheme for small business advertisers that's user friendly and practical.

Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.




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