Facebook Marketing - A Positive or Negative for Small Businesses?
In the not too distant past, when an individual decided to find out more information about a business or service, they usually 'Googled' the business, and all was well and done. However, today there is another option, custom Facebook fan pages for business promotion.
However, there's a "new kid on the block," so to speak, and having custom Facebook fan pages for business is all the rage. Piercing through the Facebook landing pages of a company has become the alternate searching method. It's no surprise, with almost 1 billion potential Facebook users and more than 50% lively users at any given moment, Facebook has become the alpha tool for businesses.
Nearly every large company utilizes face book landing pages. Companies such as Target, Microsoft and Nike, just to name a few, possess a Facebook profile with small businesses catching up.
Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.
Companies that are still in the phases of structuring themselves, or are novices to social media campaigning, are advised not to go "too deep in their pockets" in order to advertise on Facebook. Its best to take it slow in the initial stages by spending a minute amount of cash to see which direction their efforts are taking them. To their credit, Facebook does offer business-friendly advertising services for smaller businesses. Businesses can select their target audience, when they want their advertisements to turn-up. Additionally, they have the opportunity to select various budget distributions such as pay-per-click or bulk.
Thus, businesses can apportion a moderate budget while commencing their campaigns on various demographics and afterwards changing the campaign as they go along. Compared to other Internet advertising forums, Facebook is considered the perfect spot to advertise forums, events, blogs and websites. With the privacy settings on Facebook, visitors can select when and how they want to be exposed to advertisers, groups, or individuals. When users signal what their interest are makes it easier for businesses to filter traffic and aim at the appropriate audience.
It is documented that Facebook has more incoming traffic than Google, another benefit for small business advertisers. In a nutshell, Facebook will do the leg work, while businesses fill in the data. Facebook also has a comfortable wording scheme for small business advertisers that's user friendly and practical.
In the final analysis, Facebook is beneficial for small businesses, if not only for its cost-effectiveness and bigger target audience alone. Facebook advertising will take effort, but the effort has a better chance of paying off if a business takes it seriously and really understands the how, and why they should advertise on Facebook.
However, there's a "new kid on the block," so to speak, and having custom Facebook fan pages for business is all the rage. Piercing through the Facebook landing pages of a company has become the alternate searching method. It's no surprise, with almost 1 billion potential Facebook users and more than 50% lively users at any given moment, Facebook has become the alpha tool for businesses.
Nearly every large company utilizes face book landing pages. Companies such as Target, Microsoft and Nike, just to name a few, possess a Facebook profile with small businesses catching up.
Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.
Companies that are still in the phases of structuring themselves, or are novices to social media campaigning, are advised not to go "too deep in their pockets" in order to advertise on Facebook. Its best to take it slow in the initial stages by spending a minute amount of cash to see which direction their efforts are taking them. To their credit, Facebook does offer business-friendly advertising services for smaller businesses. Businesses can select their target audience, when they want their advertisements to turn-up. Additionally, they have the opportunity to select various budget distributions such as pay-per-click or bulk.
Thus, businesses can apportion a moderate budget while commencing their campaigns on various demographics and afterwards changing the campaign as they go along. Compared to other Internet advertising forums, Facebook is considered the perfect spot to advertise forums, events, blogs and websites. With the privacy settings on Facebook, visitors can select when and how they want to be exposed to advertisers, groups, or individuals. When users signal what their interest are makes it easier for businesses to filter traffic and aim at the appropriate audience.
It is documented that Facebook has more incoming traffic than Google, another benefit for small business advertisers. In a nutshell, Facebook will do the leg work, while businesses fill in the data. Facebook also has a comfortable wording scheme for small business advertisers that's user friendly and practical.
In the final analysis, Facebook is beneficial for small businesses, if not only for its cost-effectiveness and bigger target audience alone. Facebook advertising will take effort, but the effort has a better chance of paying off if a business takes it seriously and really understands the how, and why they should advertise on Facebook.
About the Author:
We build Facebook apps for business allowing you to build your Facebook fans and convert more of your audience into paying customers using your Facebook page. If you want to learn more about creating a business page on Facebook visit our web site and try the Like It! free trial.
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