Facebook Marketing - A Positive or Negative for Small Businesses?
Whatever took place in the past when searching on the Internet for information about companies or services has changed. Initially, an individual searching for data about a business or service would go directly to Google.
However, there's a "new kid on the block," so to speak, and having custom Facebook fan pages for business is all the rage. Piercing through the Facebook landing pages of a company has become the alternate searching method. It's no surprise, with almost 1 billion potential Facebook users and more than 50% lively users at any given moment, Facebook has become the alpha tool for businesses.
Nearly any big company today such as Nike or Ralph Lauren, have Facebook landing pages. In spite of this "big business" take over, small businesses are catching the hint.
Success stories like these, instil the incentive many small businesses need in order to take advantage of social media. However, some small business proprietors weren't pleased with their advertising experiences on Facebook. This may be because they didn't understand the vigour of a social networking medium.
However, a few small business proprietors were not pleased with their Facebook campaigning efforts. The trick behind a beneficial Facebook business campaign is to comprehend the vibrancy of the medium. Once the correct method is discovered, there's no reason for a small business not to take a chance. A company shouldn't "break the bank" when they first begin advertising on Facebook. A small amount allocated to such an endeavour should suffice in the beginning stages. Facebook gives small businesses the opportunity to create specific packages catering to their target audience, times when they want the advertisement to appear, and how much they want to spend, whether pay-per-click or in volume.
Thus, businesses can apportion a moderate budget while commencing their campaigns on various demographics and afterwards changing the campaign as they go along. Compared to other Internet advertising forums, Facebook is considered the perfect spot to advertise forums, events, blogs and websites. With the privacy settings on Facebook, visitors can select when and how they want to be exposed to advertisers, groups, or individuals. When users signal what their interest are makes it easier for businesses to filter traffic and aim at the appropriate audience.
It is documented that Facebook has more incoming traffic than Google, another benefit for small business advertisers. In a nutshell, Facebook will do the leg work, while businesses fill in the data. Facebook also has a comfortable wording scheme for small business advertisers that's user friendly and practical.
Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.
However, there's a "new kid on the block," so to speak, and having custom Facebook fan pages for business is all the rage. Piercing through the Facebook landing pages of a company has become the alternate searching method. It's no surprise, with almost 1 billion potential Facebook users and more than 50% lively users at any given moment, Facebook has become the alpha tool for businesses.
Nearly any big company today such as Nike or Ralph Lauren, have Facebook landing pages. In spite of this "big business" take over, small businesses are catching the hint.
Success stories like these, instil the incentive many small businesses need in order to take advantage of social media. However, some small business proprietors weren't pleased with their advertising experiences on Facebook. This may be because they didn't understand the vigour of a social networking medium.
However, a few small business proprietors were not pleased with their Facebook campaigning efforts. The trick behind a beneficial Facebook business campaign is to comprehend the vibrancy of the medium. Once the correct method is discovered, there's no reason for a small business not to take a chance. A company shouldn't "break the bank" when they first begin advertising on Facebook. A small amount allocated to such an endeavour should suffice in the beginning stages. Facebook gives small businesses the opportunity to create specific packages catering to their target audience, times when they want the advertisement to appear, and how much they want to spend, whether pay-per-click or in volume.
Thus, businesses can apportion a moderate budget while commencing their campaigns on various demographics and afterwards changing the campaign as they go along. Compared to other Internet advertising forums, Facebook is considered the perfect spot to advertise forums, events, blogs and websites. With the privacy settings on Facebook, visitors can select when and how they want to be exposed to advertisers, groups, or individuals. When users signal what their interest are makes it easier for businesses to filter traffic and aim at the appropriate audience.
It is documented that Facebook has more incoming traffic than Google, another benefit for small business advertisers. In a nutshell, Facebook will do the leg work, while businesses fill in the data. Facebook also has a comfortable wording scheme for small business advertisers that's user friendly and practical.
Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.
About the Author:
We build Facebook business apps allowing you to build your Facebook fans and convert more of your audience into paying customers using your Facebook page. If you want to learn more about our team visit our web site and try the Like It! free trial.
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