Digital media plays a major role in business. For proof of this, all you have to do is look at the importance of search engine optimization. Every top web design company knows that SEO strategies are needed, but keeping track of metrics matters just as much. For those that would like to ensure the effectiveness of their strategy, here are 4 vital metrics that you should keep track of. This will provide you with information that will keep you ranking in the future.
Bounce Rate - A top web design company can tell you that the bounce rate refers to the number of people that leave a site as quickly as they arrive. One of the reasons why a visitor may do this, according to the likes of Lounge Lizard, is difficult navigation. They may also leave if there simply isn't enough value to be seen at the onset. Problems like these can result in the bounce rate increasing, which has a negative impact from an SEO standpoint.
Load Time - Another SEO metric to keep tabs on is load time. What happens if your site takes longer than a few seconds to fully load? It should come as no surprise that this will hinder the number of people that come to your site on a routine basis. Furthermore, if your site is slow to perform, it won't rank a well. Anyone that specializes in search engine optimization can agree, so keep track of this particular metric as well.
Traffic - Traffic plays a major role in SEO, too, as it speaks to the number of people that visit your site. Not only will you be able to bring more eyes to your business, but you can also see more leads and sales come in on a regular basis. If you gain ample traffic, especially as it increases over the course of time, chances are that your site is performing well. If not, it's in your best interest to look into the backend to see what can be done.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
Bounce Rate - A top web design company can tell you that the bounce rate refers to the number of people that leave a site as quickly as they arrive. One of the reasons why a visitor may do this, according to the likes of Lounge Lizard, is difficult navigation. They may also leave if there simply isn't enough value to be seen at the onset. Problems like these can result in the bounce rate increasing, which has a negative impact from an SEO standpoint.
Load Time - Another SEO metric to keep tabs on is load time. What happens if your site takes longer than a few seconds to fully load? It should come as no surprise that this will hinder the number of people that come to your site on a routine basis. Furthermore, if your site is slow to perform, it won't rank a well. Anyone that specializes in search engine optimization can agree, so keep track of this particular metric as well.
Traffic - Traffic plays a major role in SEO, too, as it speaks to the number of people that visit your site. Not only will you be able to bring more eyes to your business, but you can also see more leads and sales come in on a regular basis. If you gain ample traffic, especially as it increases over the course of time, chances are that your site is performing well. If not, it's in your best interest to look into the backend to see what can be done.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
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