30 March, 2015

Six Questions You Should Ask When Hiring The Best Online Marketing Company

By Benjamin W. Luffkin


Finally, your website is live and running. It has been days but your visitor traffic is not increasing. This is not a website design problem; it is more of an online marketing problem. Perhaps, you don't have the right marketing strategies for website optimization. What you need to do is look for the best online marketing company to formulate the best marketing campaign for your website.

Online marketing companies will promise you the best results but do not easily believe them. Hiring marketing services are not cheap. You should spend time researching about the best online marketing company to make sure your money is well spent. Also, bear in mind that not all marketing companies will have the same strategies. Find the one that will be best suited for your online business.

How do you go about choosing the best online marketing company? You can start by asking them these six questions:

1. Will there be post-purchase services? - There are one-shot marketing companies that will forget about you once they get the cash. These are companies you'd want to avoid at all cost. A good online marketing company should be able to provide post-purchase services in case you need something modified or changed.

2. Do you have some works I can see? - The online marketing company should be ready to present their sample works to you. This is how they will prove their quality work and how they can really deliver results. This will help you discern the quality marketing companies from those that just speaks of promises.

3. What are your usual marketing strategies? - You shouldn't expect a concrete marketing plan based on this question alone but you can observe how detailed the answers will be. More importantly, you have to know if the company's marketing practices are ethical. Never put your money on a company that will produce results through black hat techniques. Otherwise, your website will suffer the ugly consequences.

4. Will you guarantee results? - The foremost reason why you are hiring a marketing company is to get results. A confident marketing company should guarantee the delivery of these results. Put it on paper if you must, this should protect you from false promises. However, do give the marketing company enough time to do their work.

5. Will you update me? - A marketing company should always keep you updated. They should provide you progress reports and data analysis. If you can get a company that offers live click tracking and ROI analysis, that will be very good for your online business.

6. Can you tell me about your experience? - In the world of marketing, the more experience the marketing company has, the more successful results they can achieve. Experience is very important in online marketing.

Relying on these questions and answers are not enough, you should do your homework as well. Read through client testimonials and see what their experiences were. Make sure your money is well-invested in a marketing company. It is always better to be sure than sorry.




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