31 July, 2014

Retargeter Triggit Is Moving Beyond Facebook

By Carl Lee


Many sites have seen a drop in ad revenue in recent years. However Facebook has been more successful than ever. This is largely because of the retargeting company they work with, Triggit. Now, other sites will have the chance to benefit from Triggit's expertise. The company has announced that they'll be opening up their services to other sites.



While Triggit hasn't named any of the new clients they'll be working with, the information they've revealed is quite intriguing. Their new services are currently in beta testing, and apparently, several of their testers are Fortune 500 retailers. Imagine what Triggit could do for a company like Verizon, or Cosco. The potential is limitless.

Many people are disappointed that Facebook does not have mobile inventory open on their exchange. When Triggit begins work with other publishers, they'll offer access to mobile inventory through them. This should please a number of people. As mentioned above, people are paying less attention to old style ads. Triggit is certainly taking a risk here, but it's a perfect time for them to do it. A number of companies are looking to change their advertising strategy, and will jump at the chance to work with Triggit.

However, it's still unclear whether their styles of ads will be as effective without the Facebook format to back them up. Many people use Facebook constantly, and that's certainly played a large role in their success. Triggit will have to change their strategies if they want to continue to succeed. They'll also need to hold onto the things that made them successful in the first place.

However, the other big reason Triggit has succeeded is that they partnered with Facebook. Facebook is a site with a very engaged userbase. Other sites don't have that. Triggit's new move is a bit of a gamble, but it's also a chance for them to prove their talent. If they succeed here, everyone will know they don't need Facebook to succeed. Triggit's move here may not succeed. However, it's a gamble that's worth taking. If their move does pay off, it'll help them in a major way.

Facebook is one of the few companies that's handled advertisements successfully in recent years. This is because they work with Triggit, a company that specializes in native retargeting. But while Facebook has done a lot for Triggit, they're ready to expand. They'll now be offering their services to other companies as well. The names of Triggit's new clients haven't been revealed yet, but they have dropped a few interesting tidbits of information. A number of Fortune 500 companies are currently beta testing their new services. It's possible that Triggit could be working for major companies like Verizon or Walmart. However, there's no way to know until their official launch.




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