28 July, 2014

Facebook Defies Expectations With A Q2 Revenue Of $2.9 Billion

By Musa Mustafa


When Facebook's IPO hit the market, many were excited, but many were also skeptical. It almost seemed as if Facebook had a great run but that as a company and stock offering, it might start fizzling out. After all, it seemed like Facebook had reached its height as far as popularity once the IPO was finally out there.



This was a dramatic revenue increase for Facebook. The numbers are 63% higher than what they reported this time last year. Here's how Facebook made that money. For one, advertising revenue increased significantly. They made $2.63 billion from ads, up 67% from this period in 2013. The revenue increase is even higher when you discount the impact of changes in foreign exchange rates.

For 2014 Q2, Facebook posted a whopping 2.9 billion dollar revenue compared to an expected 2.81 billion. It was a substantial number as well as beating the expectations of analysts. Facebook also beat the expected earnings per share with $0.42 per share compared to analysts' projections of $0.32. That is a big deal.

When commenting on the report, Facebook founder Mark Zuckerberg seemed pleased about the company's growth. He expressed interest in the opportunities the company had ahead of them, particularly global opportunities. Financial growth wasn't the only kind of growth that Facebook experienced. They also saw a dramatic increase in their user base. The company claims to have 1.3 billion active users, which is a 14% increase from last year.

Mobile usage is also on the rise. In fact, a whopping 399 million of Facebook users access Facebook on their phones exclusively. 1.07 billion users log on with their mobile devices at least once monthly. This information should make it easier for Facebook to increase their mobile advertising revenue even more. Right now, Facebook appears to be unstoppable. It will be interesting to see how the company continues its growth in the future.

There are endless results out there showcasing how FaceBook is the largest social media platform in the world. The stock has closed up around $71 and is still rising. This showcases that a downfall is not even remotely around the corner considering how things are transpiring. The expectations at the moment were coming in at $0.32 increases across all shares. However, this has been smashed as FaceBook was able to increase their shares by $0.42. This is a significant amount of money in terms of an increase considering how many shares are out there at the moment.




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