It goes without saying that certain marketing campaigns will be able to stand out more than others. For example, why is it that so many people decide to go with car wraps as opposed to other forms of advertising that might be viewed as more modern? Perhaps there's simply a level of reliance associated with them or maybe they're able to actually appeal to more people. Regardless, it seems like L&P's latest ad campaign has the potential to become yet another memorable effort made in marketing.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
It seems like freebies are the best items to put into place for the sake of earning consumer trust early on. Keep in mind that the freebies in question do not exactly have to be ones that are costly; they simply have to be of some kind of worth in order to stand out. For this reason, the idea of free towel and flip-flop distribution by L&P makes sense. It displays a great level of generosity on the company's part but I also feel like it shows initiative on the company in question to appeal to the masses.
As those who are in the realm of car wraps can tell you, the act of appealing to the masses is easier said than done. This isn't to say that the actual work is bad but the truth of the matter is that certain colors and designs are able to easily appeal to some groups as opposed to others. Fortunately, this particular campaign put together by L&P shows that the company is willing to appeal to everyone. It's a bold move to make and authorities the likes of JMR Graphics will say the same.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
It seems like freebies are the best items to put into place for the sake of earning consumer trust early on. Keep in mind that the freebies in question do not exactly have to be ones that are costly; they simply have to be of some kind of worth in order to stand out. For this reason, the idea of free towel and flip-flop distribution by L&P makes sense. It displays a great level of generosity on the company's part but I also feel like it shows initiative on the company in question to appeal to the masses.
As those who are in the realm of car wraps can tell you, the act of appealing to the masses is easier said than done. This isn't to say that the actual work is bad but the truth of the matter is that certain colors and designs are able to easily appeal to some groups as opposed to others. Fortunately, this particular campaign put together by L&P shows that the company is willing to appeal to everyone. It's a bold move to make and authorities the likes of JMR Graphics will say the same.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
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For further information pertaining to car wraps and their perks, take a minute to go to JMR Graphics
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