31 August, 2013

How To Build A Loyal Following On Twitter Easily

By James Steele


Twitter is a fast, effective way for millions of people to connect online. This social media site is so popular that it outperforms Facebook on many levels. This is particularly true for those who use the site to catch up on entertainment and information news. In terms of marketing, a lot of Internet Marketers are still figuring out the best ways to put it to use. If you really want to put Twitter to good use, you need to build up a strong following of people who are interested in what you have to say. Let's look at some tips to get you started.

Always put your specific location on your Twitter bio, no matter where you are based. Your business really is a global concern. That's a nice benefit to being in IM. But your followers still like to know exactly where you are. Putting your real location in your profile helps with this. It can also be helpful when you want to build a local business following. Why would someone in your town want to partner with you if you are telling other people that you live "on Earth" or some other such nonsense? Besides, if people are searching for business in your specific area, you'll be easier to find. And, of course, it is important that you are honest about your location.

You can create your own Twitter background. There are lots of free tools and sites around online that can help you create your own Twitter background easily. You'll immediately stand out from the crowd and make your mark with a branded background. If you stick to the boring Twitter background provided, people may assume you don't care enough about your business to brand your profile properly. It tells people that either you don't know how or you don't take Twitter seriously enough to make one. You wouldn't leave your WordPress theme as the base, generic style. You shouldn't leave your Twitter account with its generic look anyway.

Whenever you tweet anything, it becomes public, with the exception of direct messages, of course. If someone looks at your profile, they can see your previous tweets and replies you've made to others using the @ symbol. This should be a good enough reason to ensure that your whole Twitter feed isn't focused on just sales-related posts. Get involved in conversations and give out helpful information rather than trying to push for sales. If your feed is all about marketing and sales hype, people won't be tempted to follow you at all, so avoid this.

Everyone is familiar with Twitter nowadays. It can be a great way to accumulate leads and contacts for your business. There is, however, a science to building up a substantial Twitter following. If you apply the methods we've discussed in this article, you'll be well on your way to being a power user. As your influence spreads, you'll find your own unique approach to using Twitter to grow your business.




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