30 June, 2013

Should Loose Diamonds Be Purchased Online

By Carl Prescot


Shopping online is a wonderful thing. It is convenient, and sometimes even more cost effective than buying merchandise in person. However, there are some purchases that a consumer may never want to buy online. Loose diamonds are something one may want to view in person, rather than trusting an online merchant.

These stones are a gorgeous work of art that needs to be experienced in person. One can give the make and model of a sports car with all the details. It is only until the consumer touches it, smells that new car smell, and finally test drives it, that they feel its awesomeness. The same thing goes for loose diamonds. One needs to experience the shine and its depth when they put it in their hand, not when they simply look on the internet.

Individuals should be able to view the brightness and quality of the stone. They should be able to view it through a loupe in order to see minute details that the naked eye can't see. Few individuals would purchase a home without first taking a tour of the property. Diamonds should be treated the same way. Comparisons to other stones should be made, and differences should be pointed out. If dealers purchase diamonds through examination, so should consumers who are concerned about the quality of their goods.

The individual should know that these stones can cost from 1,000 to 10,000 dollars depending upon the quality. Consumers would purchase jewels from the establishments that sold them the cheapest, if indeed, all stones were created equal. However, they aren't. Everything that is sold below market isn't always the greatest value. Consumers purchasing online need to get an appraisal of their stone by a local jeweler.

It's hard to get any type of maintenance of jewels purchased off the internet. If a stone gets chipped or damaged, the consumer may have to send it back to the company. However, there is no guarantee that it will come back repaired, or come back at all.

Careful research should be taken when it comes to find a jeweler that one can trust. Just be sure to check the Better Business Bureau when researching companies. When it comes to purchasing loose diamonds, consumers should treasure the experience.




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