With cellular phones found in many of our pockets and purses, mobile marketing campaigns more frequently seek to exploit them for building the relationship between consumers and businesses. There are many common ways a text message marketing service could be employed. Many businesses have mobile marketing campaigns which include texts that offer discounts, links to coupons, or information about promotions. However, this communication channel allows for a lot of creativity and progressive thinking, too. This short article will cover three kinds of marketing techniques engaging text messaging in unique ways.
To begin, we will talk about how mobile marketing campaigns can introduce interactive games involving texting to be successful. Then, we will discuss a shopping mall that used texting to give visitors a choice in their entertainment. Finally, we will consider how market research information can be acquired through texting services.
New York's Times Square has confirmed how interactive games could be effective as mobile marketing campaigns. Times Square visitors were permitted to send texts which would cause a massive screen to display the words those visitors had found amongst a scrambled field of electronic letters. They were spurred on by seeing their unique player name and their answers and points. While the game was free for anyone playing, it kept people conscious of the sponsor of the game so long as they could see the large monitor.
Allowing people to have a large amount of control of a marketing campaign could be dangerous (just look at viral marketing campaigns that backfire when those who don't like or support a product or brand mess things up). Nonetheless, some effective mobile marketing campaigns do allow consumers to possess some small piece of control. In a large shopping center near Washington D.C., patrons were allowed by means of a text message marketing service to send texts that could change the music video shown on monitors throughout a food court. This allowed for advertising to be carried on, all whilst the people were seeking entertainment as they ate.
Another use for a text service is for gathering market research. This can be done with an audience which could include your clients or customers, or it may not. Sports fans at an event often are exposed to many advertising campaigns at sports venues all throughout any breaks in the action. A crowd such as that could be asked a survey or poll question (possibly with a chance at winning a prize). Those members of the crowd who have mobile phones could send texts fairly simply to aid you in compiling a good deal of market research with their responses.
Mobile marketing campaigns often come in many different forms and styles, but a text message marketing service should really be used without too heavy a hand to avoid pestering people with the messages.
To begin, we will talk about how mobile marketing campaigns can introduce interactive games involving texting to be successful. Then, we will discuss a shopping mall that used texting to give visitors a choice in their entertainment. Finally, we will consider how market research information can be acquired through texting services.
New York's Times Square has confirmed how interactive games could be effective as mobile marketing campaigns. Times Square visitors were permitted to send texts which would cause a massive screen to display the words those visitors had found amongst a scrambled field of electronic letters. They were spurred on by seeing their unique player name and their answers and points. While the game was free for anyone playing, it kept people conscious of the sponsor of the game so long as they could see the large monitor.
Allowing people to have a large amount of control of a marketing campaign could be dangerous (just look at viral marketing campaigns that backfire when those who don't like or support a product or brand mess things up). Nonetheless, some effective mobile marketing campaigns do allow consumers to possess some small piece of control. In a large shopping center near Washington D.C., patrons were allowed by means of a text message marketing service to send texts that could change the music video shown on monitors throughout a food court. This allowed for advertising to be carried on, all whilst the people were seeking entertainment as they ate.
Another use for a text service is for gathering market research. This can be done with an audience which could include your clients or customers, or it may not. Sports fans at an event often are exposed to many advertising campaigns at sports venues all throughout any breaks in the action. A crowd such as that could be asked a survey or poll question (possibly with a chance at winning a prize). Those members of the crowd who have mobile phones could send texts fairly simply to aid you in compiling a good deal of market research with their responses.
Mobile marketing campaigns often come in many different forms and styles, but a text message marketing service should really be used without too heavy a hand to avoid pestering people with the messages.
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Learn more about Mobile marketing campaigns. Stop by Lucy Cho's site where you can find out all about this and a text message marketing service for your needs.
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