25 February, 2013

Tips To Get You Started In Social Media Marketing

By Dave Max


If you have a business, your customers are usually on a social media site. That means your business needs to be there too. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.

If you're creating a blog to get the social media ball rolling, make sure you throw in some eye candy for your followers. People do not want to look at a huge block of text. Add graphics, videos, pictures or borders to make the page more interesting. But you don't want to overdo it and make it too stimulating.

Comment on other social media bloggers' posts frequently. Comment on posts when you have something to offer to help get your name out there. The simplest and most straightforward way to do this is to interact with people who are posting about your industry. This can quickly turn into a great networking opportunity.

If you offer existing followers discounts and coupons for your products, it will entice new people to become your followers, too. Your customers will enjoy the sense of exclusivity when they receive these special discounts, and you will likely see your profits swell as you land more sales.

When appropriate, it can be profitable to market media profiles and social networking sites relating to your product in more than one language. Learn about world regions and countries and specifically target your marketing. If you do this your customers will know that you care about them.

Take time to check out your competition before creating your first Facebook page. Your competition's pages can inspire you in terms of your page by showing you best and worst practices. Be sure your page is appealing and sticks out from others.

To help generate excitement about your business and products, include time sensitive coupons and deals on your social medial sites. What you want to do here is generate that sense of urgency so your followers will be more likely to pay strict attention to promotions on your social media pages; this way they can be up to date on any deals you may be offering. These types of posts are also shared more often.

Use your business name as your usernames for social media websites. This prevents another business with a similar name or someone with an axe to grind for registering those accounts and causing confusion or ill will. You should get these set up, regardless of whether you are ready to use them, so that you will be sure to get the Twitter and Facebook names you want for your business.

To help set your site up to maximize its potential with social media marketing, you should place a social network widget on the website. Using a widget somewhere on your site can help you gain followers. It can also help your readers easily share your content.

As you well know by now, social media marketing has many advantages to offer your business. Interacting with your customer base will show you what your business will become later down the line. You are sure to be pleased with the power of social media.




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